If you play games, or know someone that does, you’ve definitely heard of Call of Duty®. It’s one of the world’s largest gaming franchises, with millions of concurrent players. Having accumulated 20 years of jaw-dropping moments, innovative IPs, and sweat-inducing multiplayer, Call of Duty® has not only impacted generations of gamers, but culture itself. With such grandeur comes much complexity. A brand that needs to flex, unify, excite, and most importantly...remain undeniably COD.